Enterprise resource planning (ERP) is a process used by companies to manage and integrate the important parts of their businesses. Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.
An ERP/CRM system gives everyone — from sales, customer service, business development, marketing, or any other line of business — a better way to manage the external interactions and relationships
Gartner predicts that by 2021, CRM will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future.